In this executive report, Kronos discusses how evolving consumer behavior is driving the need for a new branch model that focuses less on routine transactions and more on relationship building and complex product sales. These changes are forcing banks to rethink their approach to hiring, staffing, managing, and engaging employees in order to deliver the branch experience customers expect while maximizing operational efficiency.

Personal, Personnel: Reinventing the Retail Branch in 2017

Despite the growing popularity of alternative banking channels, customers continue to value face-to-face transactions and interactions which means branches are still an important component in a retail bank’s overall channel strategy. Given physical banking’s high-cost infrastructure, however, the time has come to transform the branch model to align with changing customer demands and fiscal realities.

In this executive report, Kronos discusses how evolving consumer behavior is driving the need for a new branch model that focuses less on routine transactions and more on relationship building and complex product sales. These changes are forcing banks to rethink their approach to hiring, staffing, managing, and engaging employees in order to deliver the branch experience customers expect while maximizing operational efficiency.