Making the Shift to Tomorrow’s Branch of the Future

Create the bank branch of the future with technology that helps hire, manage, & retain top talent and delivers the best customer experience.

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Bank branches are in transition. With a growing need to reduce operating expenses and grow profits, banks are developing strategies to attract new customers and keep existing ones while providing the very best service possible.

Although research shows that branch traffic has decreased, branches are still considered a key channel for customer issue resolution or complex transactions. All of this new technology presents an opportunity for banks to gain a competitive edge by creating the “branch of the future.”

As banks begin to switch gears in this direction, different branch models have emerged, including:

  • The self-directed branch model: Offers fast, easy customer transactions via video tellers, smart ATMs, touchscreen devices, and other technology.
  • The full-service model: Provides hands-on, concierge-like service from friendly, knowledgeable staff with a focus on total customer satisfaction.

To staff a high-performing workforce for these new branch models, banks need the right workforce technology. A human capital management (HCM) solution can improve the way banks hire, manage, and retain top talent, and in doing so, provide an ideal branch experience that increases customer satisfaction and bottom-line results.

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