This study outlines Gen Z’s workplace wish list and the opportunities employers have to better attract, engage, and retain Gen Z employees.

How to Become an Employer of Choice for Gen Z Research Paper

Compiled from a survey of 3,400 Gen Zers across Australia, Belgium, Canada, China, France, Germany, India, Mexico, the Netherlands, New Zealand, the U.K. and the U.S., this study completes a three-part series from The Workforce Institute at Kronos and Future Workplace. How to Be an Employer of Choice for Gen Z uncovers the motivations and aspirations of today’s youngest working generation, including those yet to officially enter the workforce. The study suggests that to become an employer of choice for this generation, you should:

  • Offer them a healthy paycheck and a dynamic workplace
    Due to the high cost of tuition and student loans, money may be more important for Gen Z than for any generation that has come before. Gen Z is more interested in job stability —and the employee benefits that come along with it —than in surface-level workplace perks.
  • Train to retain
    Before, during, and after the onboarding process, Gen Zers seek regular communication with managers and leaders, merit-based promotions, and a clearly defined path to success.
  • Identify the perfect combination of people, culture, and technology
    When it comes to attracting top talent, companies should be aware that Gen Zers are ultimately looking for employers with highly communicative recruiting approaches, transparency around employee concerns, and advanced candidate-and employee-facing technology.

Download this study today to learn more about what your organization needs to do fulfill the next-generation workplace wish list.