The savvy use of workforce management technology to reach and connect with millennial consumers is leading the evolution of the retail experience.

The Evolution of the Millennial Retail Experience

Are you wondering how to keep your brick and mortar store alive at a time when online retail is exploding? If you’re still operating your stores the same way you did 10 or 20 years ago, meeting the expectations of today’s consumers is going to be very difficult.

The emerging millennial generation spends $600 billion a year in the U.S. By 2020, their spending is estimated to grow to $1.4 trillion annually, making up 30 percent of total retail sales. As consumers, millennials demand a customer-centric shopping experience tailored to their needs and wants. And contrary to the notion that this generation is all about digital, the evidence suggests that the newest generation of shoppers values in-person interactions at brick and mortar stores. It falls on retailers to embrace this generation now — before they become loyal to your competitors.

Retailers are using workforce management solutions to reach and connect with millennial consumers. From improved employee engagement to the expansion of mobile and omnichannel efforts, these technology solutions are enabling retailers to meet the demands of a changing business while building strong customer relationships.