Retailers need their stores to thrive. This can be achieved by tapping into the workforce and leveraging their associates to help transform stores into omnichannel destinations and help achieve growth.
Today, retailers are challenged by digitally empowered shoppers who instantly search Google and other shopping engines for everything they need to know about products, prices, recommendations and store locations. For these shoppers, digital shopping is quick and easy, and fulfillment gets cheaper and faster every day. With foot traffic falling in a multi-year slide and comparative store sales chronically sluggish it is not surprising that stores feel embattled. And for stores to thrive, retailers must tap into their workforce and look to leveraging their associates to help transform stores into omnichannel destinations and help achieve growth.