2020 Valentine’s Day Spending Projected to Break Record 

Valentine’s Day is about showing our loved ones how much we care by celebrating all the ways their presence makes our lives better. Many Americans will demonstrate their affection by purchasing Valentine’s Day gifts for significant others, children, friends, co-workers and even pets. According to the National Retail Federation, this year consumer spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion – that’s a lot of candy and flowers! 


NRF Valentine Spending Barchart


Roses are Red, Violets are Blue…Manufacturers Make Gifts for Your Boo 

While that’s a weak attempt at a poem, the reality is whether your Valentine’s offering of choice is a greeting card, candy, jewelry or something else, it’s likely that your gift originated in a manufacturing facility that leverages Kronos technology. It’s also likely that same manufacturing facility utilizes SAP® technology to manage production schedules and resource planning. This Valentine’s Day, I’ll let you in on a poorly kept secret… when it comes to workforce management, SAP customers in the manufacturing industry choose Kronos more than any other vendor.  

For decades, the combination of Kronos and SAP technology has enabled manufacturers to streamline business operations, align and optimize valuable resources and drive better business outcomes such as improved productivity and reduced operational expenses. 

By now you are probably asking yourself “why do SAP manufacturing clients prefer Kronos for workforce management?” After years of working closely with manufacturers, that’s a relatively simple question to answer; the challenging part will be keeping the response short and sweet.

Cogwheel Heart

3 Reasons Kronos + SAP are Better Together  

  1. We Get Manufacturing  

    4,000+ manufacturing organizations have chosen Kronos as their workforce management partner – which is more companies than some other vendors can count as their total customer base. Kronos is unmatched in our experience with helping manufacturers manage the complexity of rules and policies that exist on the plant floor; and our dedicated team of resources who work with our manufacturing clients –sales, consulting, professional services, support and customer success teams – understand the unique challenges of the manufacturing sector.  

    When partnering with Kronos, manufacturers join a collective of customers just like them and gain access to industry learning and collaboration events, an extensive online community, customer advisory boards and more. The opportunity to build relationships with industry peers and share best practices for maximizing the value of workforce management is just one of the many reasons manufacturers partner with Kronos.

  2. We’re Both Global-Ready Partners 

    With customers in more than 100 countries, Kronos is dedicated to meeting the growing needs of today’s multinational organizations. With the largest global rules engine, Kronos is the most global-ready workforce management solution, which helps SAP customers create a successful balance between global standardization and localization (to support compliance with local regulations and policies). With Kronos + SAP, manufacturers have the best of both worlds – global visibility and consistency while remaining locally relevant.  

    It’s not just about the technology, Kronos truly partners with manufacturers to provide guidance on global deployment strategies, ensuring the foundation for a successful global implementation. We seek to understand our client’s business and share relevant best practices based on our decades of experience working with manufacturing organizations that operate globally.

  3. Our Solutions Complement Each Other 

    It’s commonly known SAP is a proven business technology leader in a number of areas from Enterprise Resource Planning (ERP) to Human Capital Management (HCM) with SAP SuccessFactors delivering native applications such as HR & payroll, benefits, talent management and more. When it comes to workforce management, SAP has taken the approach of partnering with market leaders like Kronos to provide solutions which address complex employee scheduling, time and attendance, absence management, labor tracking, and workforce analytics requirements.  

    Through hundreds of successful integrations, Kronos has provided SAP manufacturing customers with best-in-class workforce management capabilities that complement and extend the value of SAP solutions. For example, only Kronos offers a shop floor labor tracking solution which provides manufacturers with the ability to gain real time visibility to labor data and easily reconcile payroll to production hours. 


Speaking of complementary pairings, consider picking up a couple of gifts for your loves ones on your way home, if you haven’t already. There’s a reason flowers and chocolate are top sellers around Valentine’s Day; they just go so well together.  


Happy Valentine’s Day from Kronos to You!  


To learn why manufacturers partner with Kronos, click here

1 Shearman, Craig. Valentine's Day Spending Barchart. Confident Consumers and Broader Buying Lead to Record Valentine's Day Spending Plans. NRF | Natinal Retail Foundation, January 30, 2020. https://nrf.com/media-center/press-releases/confident-consumers-and-broader-buying-lead-record-valentines-day.

Published: Thursday, February 13, 2020