Joyce Maroney, director of The Workforce Institute at Kronos Incorporated, welcomes David Creelman, CEO of Creelman Research, and Gregg Gordon, senior director of the big data for workforce management practice group at Kronos, on The Workforce Institute Radio podcast series to discuss the state of the market for analytics in workforce management. As part of The Workforce Institute’s annual Top Five Workplace Trend, the think tank predicted that an increasing number of organizations would use analytics for evidence-based decision making in their workforce management practices. At the midway point of 2015, Maroney, Creelman, and Gordon discuss if the prediction has become reality, exploring topics such as:

  • The general market mindset of HR, operations, finance, and management professionals about leveraging analytics to manage the workforce;
  • The types of areas – such as policy compliance, absence management, operations and finance, and third-party data integration – where workforce analytics is having an immediate impact for organizations today;
  • Common factors that lead to analytics integration success and, conversely, what could make an analytics project fail;
  • How analytics can be used to engage and reward the workforce while making employees’ work-lives better; and
  • Where analytics will impact workforce management over the next 10 years.


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The Workforce Institute provides research and education on critical workplace issues facing organizations around the globe. By bringing together thought leaders, The Workforce Institute is uniquely positioned to empower organizations with the knowledge and information they need to manage their workforce effectively and provide a voice for employees on important workplace issues. A hallmark of The Workforce Institute’s research is balancing the needs and desires of diverse employee populations with the needs of organizations. For additional information, visit

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About Kronos Incorporated

Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Learn more about Kronos industry-specific time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications at Kronos: Workforce Innovation That Works™.


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