Ladbrokes Selects Kronos to Optimise Workforce Management for 15,000 Employees
22, November 2006 — Ladbrokes, the world's leading bookmaker, has selected Kronos Incorporated to optimise staff scheduling and to create an efficient time management and payroll system for the company's 15,000 employees across 2,150 betting shops in the UK. The use of the Kronos Workforce Central® suite will extend to their Head Office, telephone betting call centres, and customer service centres.
"We required a centralised timekeeping and scheduling system to improve efficiency, particularly as for the first time we are able to open our shops in the evenings during winter under changes incorporated in the 2005 Gambling Act," said Dominic Matthews, Operations Director Ladbrokes. "Our confidence in the capability of the team from Kronos to manage a project of this size and their excellent fit with our business were both key factors in selecting the product. Knowing they have successfully implemented many other large projects gives us confidence that we'll hit our timescales of rolling out to our 2,150 shops."
With this number of locations and employees our payroll administration is currently a time consuming manual process at Ladbrokes. With Kronos, Ladbrokes will further develop their staff scheduling system that analyses historical sales and customer traffic to create the optimum schedules for each betting shop. Automated time recording will remove layers of manual administration, improve the quality of data available and create real-time analysis of labour costs versus budget. Managers will have improved accountability for running their shops and supervisors will spend more time adding value to the business.
"Ladbrokes has re-invented the betting shop with its investment in technology over the years and its investment in back-office systems for timekeeping and staff scheduling will further improve the customer experience," said Keith Statham, Managing Director of Kronos U.K. "Real-time availability of information, and improved scheduling and payroll administration, are key to the continuing success of Ladbrokes."
About Ladbrokes
Ladbrokes plc employs over 14,000 people in the UK, Ireland, Belgium, Jersey and Gibraltar. The company is comprised of Ladbrokes, the world's biggest bookmaker and operator of one of Europe's leading telephone betting operations; Ladbrokes.com, the leading betting and gaming website; Vernons, the football pools company and Ladbrokes Casinos which opened the Ladbrokes Casino and Sports Bar in Paddington in July 2006. Ladbrokes.com has customers in 200 countries around the world, and has a strategy for international expansion that includes a consultancy partnership in China, and a planned 100 million Euro investment to establish a business in Italy.
About Kronos Incorporated
Kronos Incorporated empowers organisations around the world to effectively manage their workforce. At Kronos, we are experts who are solely focused on delivering software and services that enable organisations to reduce costs, increase productivity, improve employee satisfaction, and ultimately enhance the level of service they provide. Kronos serves customers in more than 50 countries through its network of offices, subsidiaries, and distributors. Widely recognised as a market and thought leader in managing the workforce, Kronos has unrivalled reach with more than 30 million people using a Kronos solution every day. Learn more about Kronos at www.kronos.com/uk.
