Kronos Broadens Talent Management Offering with Launch of Global Corporate Hiring Solution
Unites art and science of recruiting
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CHELMSFORD, Mass., Sept. 10, 2007 — Hiring the best talent requires the ability to manage the vast influx of applicant and candidate data flowing across the talent management landscape. Yet hourly and salaried hiring differs dramatically in both hiring process and candidate volume. Today, with the release of Workforce Acquisition™ for Corporate Hiring, Kronos® Incorporated responds to a widespread need for a proven solution that marries the art of recruiting for salaried positions (corporate) with the science of staffing high-volume hourly positions (field).
"Through the fusion of workforce acquisition and workforce management, Kronos offers a unique approach to hiring the highest quality people, and then deploying and managing them most effectively," said Aron Ain, Kronos chief executive officer. "With the availability of our corporate hiring solution, we now offer a much broader talent management solution to help employers find the best-fit employees." Listen to Aron Ain's audio recording about Kronos' expanded talent management strategy and availability of its corporate hiring solution: http://www.kronos.com/About/corporatehiring.mp3.
Kronos took a unique approach to establishing support for both corporate- and field-hiring processes. Unlike corporate recruiting vendors who offer rudimentary field-based recruiting products, Kronos' recruiting roots are deeply engrained in improving workforce quality in field-based organizations. Kronos' field-based recruiting products for selection and hiring have processed more than 69 million applications, and are deployed in more than 35,000 hiring locations supporting as many as 100,000 applications a day. Kronos' field hiring solution is used by organizations such as Avamere Health Services, Caribou Coffee, Kroger, PetSmart, Rock Bottom Restaurants, and SuperValu.
"Kronos realizes that hiring hourly staff is vastly different from hiring corporate employees," said Kristina Parker, director of selection, Best Buy Co., Inc., which uses Kronos' field hiring solution to find and hire quality hourly associates. "We're thrilled that Kronos has established support for both hiring processes. Kronos is responding to the market's desire to obtain these solutions from a single vendor."
Introducing Workforce Acquisition for Corporate Hiring
The market has been clamoring for one vendor with the breadth and depth required to truly support both corporate- and field-hiring processes. Workforce Acquisition for Corporate Hiring is a global enterprise-wide talent acquisition suite that provides the ability to consistently deliver the best candidate on-demand.
Workforce Acquisition for Corporate Hiring is based on a private-label version of MrTedTalentLink, a leading global recruiting solution outside the United States. The solution is used by organizations in more than 100 countries, is available in 25 languages, processes 10 million corporate applications each year, and supports more than 50,000 corporate users. Existing users include Axfood, BMW, Fortis, Japan Tobacco, Lenovo, Siemens, Sodexho, Sony, and Vodafone.
According to Zach Thomas in a report published by Forrester Research, "Round pegs don't fit in square holes. Unwilling to wait for acquisition integration or product maturation, salaried vendors are off-labeling their existing products in attempts to lure in new hourly customers. This has been fueled by aggressive marketing campaigns that outpace actual product offerings, and customers who bought the hype are sorely disappointed with the results." (Unified Hourly And Salaried Hiring — Reality Or Empty Promise?, May 2007 — 138 kb pdf)
Kronos' unique approach brings together corporate- and field-hiring solutions by preserving the fundamental differences between salaried and hourly hiring, while supporting a level of unification around the candidate, branding, and internal mobility. This level of unification results in a consistent employment brand across both platforms; a unified job search page for candidates; unique hiring manager/recruiter tools; and internal mobility, providing the ability to make field-based workers available for corporate positions.
Intersection of art and science
Hourly and salaried job seekers look for different things in a job, and the person responsible for managing the hourly hiring process is very different from the person who is recruiting for salaried positions. The high-volume nature of field-based hiring requires a process that is very automated, consistent, and easy to use for hiring managers who are not career recruiters (i.e., store managers). Kronos applies industry leading science to solve the challenges of field staffing, removing a lot of the subjectivity from the process, enabling fast and consistent hiring decisions.
On the other hand, recruiting for corporate positions is a process that is much more personal and subjective. The hiring process is managed by career recruiters who require a flexible and adaptable hiring system that supports the way in which they source, select, and hire salaried workers. Screening plays less of a role in these environments where the recruiter focuses more on education, skills, and experiences necessary to perform the job.
Workforce Acquisition for Field and Corporate Hiring solutions are generally available and built on the Software-as-a-Service model, hosted and delivered over the Web. Kronos provides all sales, implementation, and support for its Workforce Acquisition solutions. For more information regarding Kronos' Workforce Acquisition solutions, call (800) 355-4547.
About Kronos Incorporated
Kronos Incorporated empowers organizations around the world to effectively manage their workforce. At Kronos, we are experts who are solely focused on delivering software and services that enable organizations to reduce costs, increase productivity, improve employee satisfaction, and ultimately enhance the level of service they provide. Kronos serves customers in more than 60 countries through its network of offices, subsidiaries, and distributors. Widely recognized as a market and thought leader in managing the workforce, Kronos has unrivaled reach with more than 30 million people using a Kronos solution every day. Learn more about Kronos at www.Kronos.com.