The Kronos Brand

Let's talk about brand. What does it mean? Some people think a brand is a promise companies make to customers, and how well the company performs against that promise. Some think it has to do with how a company is perceived in the marketplace. Others say it's a reflection of a company's vision, and the direction in which the company is headed.

The answer, we believe, is all of the above. Kronos' brand is a reflection of all these things — promise, performance, perception, vision, direction — and more. When we founded Kronos in 1977, we set out to create a new industry committed to addressing the need of organizations to better manage their workforce. That was the promise we made to our customers and the vision we all share.

From day one, we've worked hard to earn the trust of our customers by delivering on this promise. Today, customers turn to Kronos because we understand their businesses and the challenges they face. Customers choose us because we offer the knowledge and tools they need to address those challenges. And they trust us because we take our commitments seriously.

Who is Kronos? We are experts who empower organizations to effectively manage their workforce. That's the Kronos brand.